1. Acquisition Campaign Ads and Posts. This portion is INDIVIDUAL, targeted to your buyer persona. Your teammates will create different ads and posts targeted to theirs. Keep in mind what the purpose of each stage is: • Awareness: Generate awareness (

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  • Acquisition Campaign Ads and Posts.
    • Landing page: Create the description and image (if appropriate) that would appear on the landing pages when people click on your ads and posts.(This is usually where your entertaining, educational, or inspirational offers are.)
    • Metrics and Next Steps: How will you measure the effectiveness of your acquisition campaign?What are the next steps you’ll take once this campaign has been executed? (Think about A/B testing and adjusting your ads and posts, and ways to continue to acquire more prospective customers.)

    This portion is INDIVIDUAL, targeted to your buyer persona. Your teammates will create different ads and posts targeted to theirs.Keep in mind what the purpose of each stage is:

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