1250 words case study

E-business Assignment 7

Case Study: approximately 1,250 word

Option 1: Choose a business having a substantial
mobile e-commerce presence and one ideally with which you have had some
experience. In 1000 word case analysis, critique the suite of services provided
by the business by analyzing the advantages and possible deficiencies of this
service. Ideally, if you use the service yourself, use your own personal
experiences as data for this analysis, but also indicate how other people might
have differing perceptions in regard to the value of these mobile services.
Make sure that you use the frameworks and concepts articulated in your readings
. Other questions to reflect on in this analysis include the following:

• What
  specific value or customer needs are being served via these mobile
  services? Do you find that you value the features offered by these mobile
  services? Support your position with specific examples.
• How
  might the mobile services of this company be improved? Again, support your
  argumentation with specific examples.
• Postulate
  how these mobile platforms in this specific company might evolve into what
  has been termed u-commerce in your readings. What kinds of functionality
  would be offered? Do you think customers would value such functionality?
  (if you need to segment potential customer populations please do so).
• What
  ethical issues surround this deployment of mobile commerce?