2020 Election Challenge*
Your “Election Challenge” is to use psychology to persuade at least three people to vote for a U.S. presidential candidate of your choice. Refer to the most recent U.S. Presidential election. In each case, these people should be individuals who voted for another candidate or did not vote at all.
Why does leadership at the federal level matter? It matters because it can affect issues that are most important to you. Whether you are passionate about student debt, immigration, economic spending allocation (to schools, defense, the social safety net, etc.), social justice, or other issues.
Part I. “Approach” three people
In this part of the assignment, your task is to get at least three people to vote for the U.S. presidential candidate of your choice. These people can be:
- Registered voters who supported a candidate other than yours
- Registered voters who did not vote in this election
- Unregistered voters whom you persuade to register and vote for your candidate
Note: You can “approach” anyone (given social distancing) face to face, online, via face time or zoom. I would not recommend approaching total strangers online as they may not give you the time needed. Also, please note that you don’t need to change minds to get credit for the assignment; the challenge is simply to make your best effort and analyze the experience. Even if you were not eligible to vote in the 2020 U.S. Presidential election, see if you can persuade three eligible voters to support your chosen candidate. To make the assignment as fair as possible, students who are U.S. citizens should not trade their own vote in order to persuade others to support their candidate, and they should not count their own vote among the three.
Keep in mind that it is usually much easier to convince people to vote*, than to convince them to vote for your candidate. One way to boost voter turn-out is via personal conversations between people who trust each other. (Links to an external site.)
Part II: Write About Your Experience
Turn in a one-page description of your activities, the reactions people had, and your best estimate of how many votes you ultimately secured for your candidate. When drafting your report, make sure it explicitly relates to at least three concepts from the course. For example, you could use concepts related to source attributes, routes to persuasion, fear appeals, foot in the door technique, foot in the face technique, cognitive dissonance, attitude inoculation, etc. Please see the text for more ideas.
FYI: How and where to register to vote: Nationally (Links to an external site.) or if you live in Texas (Links to an external site.)