brand portfolio molecule and brand report card 1

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Please respond to the following: “Brand Portfolio Molecule” and “Brand Report Card”

  • Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.
  • Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Week Three Objectives

Branding is a very crucial area of marketing class. This week, for a case study we are going to review and discuss Chick-Fil-A. This is a great example in marketing! In order for a business to be sustainable, they have to be the best at what they do, respect their employees and customers, and know they customers and what they want!

https://emmabparker.files.wordpress.com/2012/04/ch…

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