Week 6 Discussion
Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 110 in your textbook. “Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market” Please respond to the following:
- The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
- Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.