Business 430

Assignment 1: LensCrafters Case Study

This assignment requires student complete an analysis
of the LensCrafters case from Chapter 6 of the text.

Write a six to seven (6-7) page paper in which you:

Evaluate LensCrafters’ operations strategy and explain
how the organization seeks to gain a competitive advantage in terms of
sustainability.

Analyze how operation management activities affect the
customer experience. Select two (2) operation management challenges and provide
the solutions for confronting them.

Examine LensCrafters’ value chain and evaluate its
effectiveness to operations in terms of quality, value creation, and customer
satisfaction.

Determine the different types of performance
measurements that can be used to measure LensCrafters’ service-delivery system
design. Select at least two (2) types that can be applied and provide
justifications for the selection.

Examine the different types of technologies applied to
LensCrafters’ service operations and evaluate how the technologies strengthen
the value chain.

Use at least three (3) quality resources in this
assignment. Note: Wikipedia and similar Websites do not qualify as quality
resources.

Your assignment must follow these formatting
requirements:

Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for any
additional instructions.

Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the required
assignment page length.

The specific course learning outcomes associated with
this assignment are:

Apply the concept of operations management.

Compare and contrast the difference between a supply
chain and a value chain.

Analyze the types of measures used for decision
making.

Analyze the five key competitive priorities and their
relationship to operations strategy.

Analyze different types of technology and their role
in manufacturing and service operations.

Use technology and information resources to research
issues in operations management.

Write clearly and concisely about operations
management using proper writing mechanics.