business introduction

A. Cover and Executive Summary

• Cover presents name of company, title (“Business Plan”), name of student, date and contact information. (FOR A TOTAL OF 5 DISTINCT PIECES OF INFORMATION)
• The executive summary is a one-pager presenting at least one relevant information from each (customer segments, value proposition…all the way to additional metrics) of the thirteen (13) factors (customer segments, value propositions, channels, customer relationships, key activities, key resources, key partners, ethics and social responsibility, cost structure, revenue streams, public relations and advertising, social media, and additional metrics) covered on the business plan.

* * * This is the part of the plan you do last after all have been done. * * *