Complete only a thesis statement and synopsis of the case

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This
is a group project- Case Analysis. My part of the project is to do the Thesis
Statement, Synopsis of the case
.

The case can be found at:

http://www.homeworkmarket.com/sites/default/files/q5/17/11/strategic_planning_mba_book.pdf

CASE
9: AirAsia: The
World’s Lowest-cost Airline

-You
should apply the concepts, theories, and applications (beyond mere definitions)
from your text.


-Try using the necessary vocabulary as you read the chapters, but do not feel
the need to use “biz-speak.”  Instead, focus on a direct,
professional, analytical approach using the fewest possible
words.

I feel that it should be at least 2 pages, but if you need more than that, please do as many pages as you need to complete the assignment.

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