ECOM 500 SEU Leveraging Search Technologies Saudi Aramco Case Study Questions

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Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.

Research an organization located in the Kingdom Saudi Arabia and discuss the following:

What type of search engine technology is the company using?

Discuss the benefits the company is gaining from using that technology.

  • What sort of metrics does the company use to measure the success of the utilized search engine technology?
  • What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
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