Elements of a Marketing Plan Report

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Watch the video case study “Geek Squad: A New Business for a New Environment.”

Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. (attached)

Write a 1,050-word report using your company or one
with which you are familiar. Answer the following questions for your chosen

  • Explain what the specific key environmental forces are that created an opportunity for your company.
  • Identify if there have been changes in the purchasing patterns of your organization’s target market in recent years.
  • Conduct an environmental scan for your chosen company to identify
    key trends. For each of the five environmental forces (social,
    economic, technological, competitive, and regulatory), identify trends
    likely to influence your company’s marketing efforts and product
    offering in the future.
  • Explain what differentiation strategy your company should undertake
    to encourage their target market to choose them over other competitors.
  • Analyze what lessons you might learn from the Geek Squad case study.

Include at least three scholarly references (no websites similar to Wikipedia etc)

Format your paper consistent with APA guidelines. (Ensure all information is properly cited within APA guidelines)


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