For this discussion, you will evaluate a specific communication that you have received in your professional life from an organization’s leadership and assess the communication for its strengths and weaknesses in addressing the organization’s stakeholders.
This discussion will be of value to you as you think about how you will communicate your final healthcare marketing and communication plan to the various stakeholders.
First, reflect on a time in your professional life when a change was communicated to you by leadership. For example, this might be a change in process that is communicated by your manager, or perhaps a larger change to the organization’s mission communicated by the CEO of the organization. Then, in your initial post, briefly describe the change and evaluate the communication strategies used by the leadership. Specifically address both the strengths and weaknesses of the leadership’s communication.
In your responses to your peers, provide recommendations for how the communication from leadership might be improved. How might you use some of the identified strengths, or the recommended improvements, in your final project, to communicate your marketing plan to the internal and external stakeholders?