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Developing the offering (or “product” of the 4Ps) of a company is one of the most important concepts of marketing. It consists of the product or service that they offer and expect to profit. Prepare a one page paper focusing on B2C offering types that includes the following:

  • Identify and explain the four categories of consumer offerings. 
  • Provide an example of each type of offering.
  • Compare and contrast the marketing activities for two types of offerings.

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