international business 112

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Prepare in-depth case studies of two companies in a similar industry and compare their globalization experience. Be sure to thoroughly cover each company’s market entry strategies. Choose from the following lists or choose your own per instructor approval. 

Company groups to consider from similar industries:

    • Apple and Microsoft
    • Amway, Avon, or Mary Kay
    • McDonald’s, Starbucks, Burger King, or KFC
    • American Express, Diners Club, MasterCard, or Visa
    • FedEx and UPS
    • Coca-Cola and Pepsi


Company groups to consider from the United States and outside the United States:

      • Kraft Foods and Nestle
      • Walmart and Carrefour or Tesco
      • Ford and Hyundai
      • Boeing and Airbus
      • Walt Disney and Sony 

2.     Write a description of a country’s expansion into international business over the past 50 years. Be sure to thoroughly cover trade initiatives, foreign direct investment initiatives, currency issues, and regional integration efforts.

3.     Analyze international business expansion of American companies in the Middle East or Asia from varying perspectives. Be sure to thoroughly cover how political systems impact international business and cultural implications.

4.     Analyze foreign direct investment initiatives.

5.     Choose a topic with the instructor’s approval. 

At a minimum, the student’s paper should:

    • Address cultural, legal, political, and ethical areas of international business.
    • Analyze market entry strategies, labor issues, site selection, and market research.
    • Identify lessons the international business manager may learn.
    • Apply economic theory to the chosen topic.
      • Describe infrastructure, financial needs, and other components necessary for international trade.
    • Show an accurate interpretation of written and graphical information. 
  • Format your paper using West Writing Style Handbook guidelines.
  • Include a minimum of four sources, which may consist of readings from the University Library, your text, and other selections.

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