Healthcare Marketing and Quality

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Assignment Instructions

Provide a 100 word response to each question.

1. Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept.

2. Define quality in healthcare. Describe the dimensions of healthcare quality.

Response for each question should be submitted using the text box and be at least 100 words long and no more than 200 words long.

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Assignment Instructions:

Please ensure you cite your references in APA format with a minimum of 3 references (You may use your textbook as a reference and you should have a minimum of 2 academic outside references). Assignment will be graded based on the following areas: Foundation and synthesis of knowledge, application of knowledge critical thinking, writing skills, and organization of ideas and format. Refer to Library Online Resource Center for any research assistance. Refer to the Student Handbook for policies relevant to academic honesty and other procedures and policies related to this course.

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