please read the quot what do henrys want quot document and write down your answers to the following questions

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Please read the “What Do HENRYs Want” document and write down your answers to the following questions:

1. Who are HENRYs?

2. What are the main characteristics of this group of consumers?

3. Do you think HENRYS matter to our hospitality marketers? If yes, how?; If not, why?

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