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300 words mimimum.

Please read the article, “Timberland’s CEO on Standing Up to 65,000 Angry Activists.”

The
article describes how the CEO of Timberland, Jeff Swartz, responded to
the public when his company faced a sort of crisis situation.

1. What were the different “audiences” Swartz had to respond to in this situation?

2.
As you read through the experience that Swartz had in constructing
business correspondence in his situation with Timberland, consider three
concepts from chapters 1, 2, and 3 from your textbook, Business
Communication for Success,that he applied.

Mention each concept,
the page(s) from which it comes in the textbook, and how Swartz followed
(or perhaps did not follow) the concept.

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