Internal Public Relations

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Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11.

Writea 1,050 word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).

1. How would you assess Sony’s handling of the hacking scandal?

2.Had you been Amy Pascal’s public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as “racist?”

3.Had Pascal asked you to counsel her on what to do in light of her husband’s e-mail about the roundtable, what would you have suggested?

Include three outside references as well as citations with your paper.

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