Marketing Discussion questions on the company “OLDSPICE”, marketing homework help

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Directions for the
Discussion

To obtain full credit for this assignment, you must answer
the available question as thoroughly as possible. Your answer should be
thoughtful and composed using complete sentences. Please follow the Discussion
Board guidelines as provided in your Syllabus.

Be sure to comment on at least two of your classmates’
posts. Your comments should be substantial and well-reasoned. Just agreeing
with comments of another student does not fulfill this requirement.

Companies are increasingly using social networking sites
such as Facebook and Twitter as part of ongoing business practices. The purpose
of this exercise is to help you understand the impact of corporate social
networking on the success of an organization.

I NEED THE TWO
QUESTIONS BELOW EXPLAINED AND ANSWERED FOR THIS DISCUSSION POST. THE COMPANY MY
DISCUSSION GROUP CHOSE IS “OLDSPICE”.

  1. Compare the company “OLDSPICE” social networking
    site with its official website. How does the content and language differ
    between the two sites?

  2. Identify the company “OLDSPICE” primary social
    media objectives based on actual communications on its social networking site.
    Be sure to provide examples.

****Social media
objectives are listed in Chapter 18 in section 18-2b.

****The text book
we use is (Lamb, E., Hair, J., McDaniel, C. (02/2013). ACP MKTG, 7th
Edition.)****

****PLEASE PROVIDE
REFERENCES THAT WERE USED TO EXPLAIN AND ANSWER THE QUESTIONS****

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