MKT 301 Principles of Marketing Promotion, Influencers, and Ethics Module case 2 Please see attached and follow the assignment information. Use the attached APA-formatted template (MKT301 Case2)

MKT 301 Principles of Marketing Promotion, Influencers, and Ethics Module case 2 Please see attached and follow the assignment information. Use the attached APA-formatted template (MKT301 Case2)
Module 2 – Case PROMOTION, INFLUENCERS AND ETHICS Assignment Overview Influencer Marketing Large corporations routinely use celebrity endorsers in advertising and marketing campaigns. Many of these stars make millions from these deals. Their faces and names are found in all forms of advertising and marketing. They often become synonymous with brands they represent. Let’s talk about influencers – a word added to the dictionary in 2019. Social media ushered in a new era when “Everyperson” can become an influencer. We touched on influencers during this module’s discussions. Case 2 Resources The Six Stages of the Consumer Buying Process and How to Market to Them (2022)Low-Involvement vs. High-Involvement Decisions (2022)Factors Influencing Consumer Decisions (2022) The Power of Influencer Marketing (2022)28 Essential Influencer Marketing Statistics You Need to Know in 2022 (2022) The Pros and Cons of Influencer Marketing for Your Brand (2022)Infographic: 5 influencer marketing trends to watch in 2022 (2022)UK government mulls clampdown on influencer advertising that targets young people (2022) Case Assignment Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing. Influencers: Defined Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page) Buyer Behavior Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page) Influencer Examples Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page) Making Connections Based on the research above, assess which steps of the buyer behavior model influencers can affect. Provide rationale. Cite and reference your sources. (1/2 page) No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Assignment Expectations Use the attached APA-formatted template (MKT301 Case2) to create your submission. The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: Trident University International’s cover page A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion) The reference list page in APA format
MKT 301 Principles of Marketing Promotion, Influencers, and Ethics Module case 2 Please see attached and follow the assignment information. Use the attached APA-formatted template (MKT301 Case2)
0 MKT301 Case 2 Your Name Trident University International MKT301 Principles of Marketing Due Date MKT301 Case 2 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing. No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Influencers: Defined Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page) Buyer Behavior Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page) Influencer Examples Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page) Making Connections Based on the research above, assess which steps of the buyer behavior model influencers can affect. Provide rationale. Cite and reference your sources. (1/2 page) Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.