MKT571 – Questions 2

Answer the 8 questions below, each question must be a minimum of 200 words. Must be in APA format, please identify the questions on paper. Cannot accept more than 5% plagiarism, it will be submitted to TurnItIn.

Must be answered in your own words, NO cut and pasted phrases or paragraphs — you can include the URL address so we can click and go to the site, but do not copy and paste (even with references and citations). This way we can avoid plagiarism as well as copyright issues.

BOOK: Kotler, P., & Keller, K. L. (2016). Marketing Management. Boston: Pearson.

Ch. 5: Creating Long-Term Loyalty Relationships

1. How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?
2. How can companies attract and retain the right customers and cultivate strong customer relationships and communities?

Ch. 7: Analyzing Business Markets

1. How has GE unified its various brands under one marketing umbrella (or brand)?
2. In what ways can business-to-business companies develop effective marketing programs?

Ch 6. Analyzing Consumer Behavior

1. What are the differences between marketing in a developing and a developed market?

Ch. 8: Tapping into Global Markets

1. How has Twitter gone from a US-based company to a global entity?
2. What are the differences between marketing in a developing and a developed market?

Ch. 10: Crafting the Brand Positioning

1. What are some specific branding guidelines for small business?