Mobile Phones Invade the World

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(Answer each question
in 300-350 words)


1. Summarize the key facts of the case. What are the
critical issues being presented here?


2. Why have Saudi Arabia and other Middle Eastern countries
taken a strong stance on regulating the use of camera phones? Discuss this case
in the context of sacred and profane consumption.

3. Discuss the Russian culture particularly as it relates to
cell phone consumption. On another note, identify and discuss product
categories that are accepted in Russia, but would be rejected in the USA due to
cultural differences.


4. As a cell phone marketer, how might you boost sales and
usage by influencing cultural rituals and encouraging the development of
cultural rituals? Provide examples.

*NOTE: Please answer
each question with the minimum word count of 300-350 words. Review attachment on
page 568 of the actual file (page 29 of .pdf file) and answer each question
thoroughly.  Place answers underneath
each question so I know how to break it down, total of 4 questions. Use APA
format to include in-text citations and a reference page. Let me know if you
have any questions or comments.


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