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Paper should be a minimum of 3 pages long, not including the
title and reference pages. 

Case Study Questions:

1.  Introduction with thesis statement that provides a
brief history, overview etc. of the company and describes its strategic

2. What is the organization’s mission, vision and
values?  How are these aligned with the company’s strategic approach?

3. Discuss external influences and internal capabilities.

 a.  Describe the company’s responses to external
influences and whether they are effective or not.

 b.  What internal capabilities do you note with
the company?  How do they create competitive advantage for the company?

4.  Brief recommendations and conclusions

enclosed is the case study on Under Armor

Under Armor.docx

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