Preparing for Project 1: Questions for Gladwell

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After you have read “Small Change” by Malcolm Gladwell and completed an Annotation Worksheet for the reading, please answer the following questions on the reading.

To receive a complete, you must submit your responses on time. Please remember to answer in full sentences and be as detailed as possible. Your response should be around 400-500 words in total.

Questions:

1. In his essay, Gladwell tells us about two concepts, strong ties and weak ties, and he contrasts them. What are strong ties and weak ties, and how do they differ? Use one of Gladwell’s examples to explain this distinction in your own words.

2. Pay attention to the ways Gladwell’s use of those terms (strong/weak ties) helps him build his own analysis of the relationship between social media and revolution. What connections does he establish between social media and the idea of revolution?

3. Gladwell writes, “High-risk activism, McAdam concluded, is a ‘strong-tie’ phenomenon” (81). What does this mean? How does Gladwell use this idea of a “‘strong-tie’ phenomenon” to explain “why the revolution will not be tweeted”?

4. Gladwell claims that networks are very different from hierarchies. Why does Gladwell think this difference matters when it comes to social media and social change? What do you think about the difference?

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