reflect upon and critique Apple’s marketing approach under Steve Jobs’ leadership and McDonald’s marketing strategies. Then, prepare a paper that identifies their differences and similarities.
Next, select a publicly-traded, emerging-market global company and evaluate the company’s positioning strategy in relation to its two closest competitors.
Then, create a profile of the target consumer for your selected company.
Finally, determine if it would be more effective for the company to target a different consumer. If so, explain how the company could market to a different consumer. If not, explain why. Justify your decision and provide supportive examples as appropriate.
Support your paper with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5-7pages, not including title and reference pages
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.