Sales and Marketing Plan

Resource: The Analytic Hospitality Executive, Ch. 7

Read the Case Study: Meetings and Events Revenue Management, Kate Keisling, Ideas -A SAS Company in The Analytic Hospitality Executive, Ch. 7 (page 215).

You are the Sales Director at a 1,000-room hotel in Denver, Colorado.

Write a 700- to 1,050-word sales and marketing plan to maximize profits for a three-day conference with 800 attendees.

• Describe how the sales team works with other departments in the hotel to plan the event
• Define the metrics that are important to the sales team
• Define the metrics that are important to the marketing team
• Develop a sales and marketing budget for the event that includes revenue streams and costs