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Read “Nike” on pp. 29-30. Submit answers to the following in essay form.

1. What have been the key success factors for Nike?
2. Where is Nike vulnerable?
3. What should it watch out for?
4. What recommendations would you make to senior marketing executives going forward?
5. What should they be sure to do with their marketing?

Assignment requires 2 pages responding to the above questions including an introduction and conclusion. Also add a title and references page in APA format.

For potential full credit, make use of marketing concepts from the readings and other sources, Papers must have at least two (2) references of credible marketing theory, one from the text book.

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