Sonic

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I need the answers to the below questions. It should more than 500 words. The article about Sonic is in Marketing Management book by Kotler Keller 14th edition.

Below is the link for the text book

http://socioline.ru/files/5/283/kotler_keller_-_ma…

Chapter
12

1. •
Which aspect of product differentiation would be most valuable in setting Sonic
apart from its competitors, and why?
Should Sonic use ingredient branding to tout the
Linux-based operating system that it says makes its smart phone more secure
than smart phones based on some other operating systems? How can Sonic use
packaging and labeling to support its brand image and help its channel partners
sell the smart phone product more effectively?

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