For companies today, technology presents great opportunities to deliver excellent customer service. However, they must embrace technology in order to enhance how the business functions and consistently provides a quality customer experience. Technology plays a central role in customer service today, and this role is only going to continue to increase. One example is the expanding role of social media as a powerful customer service tool and resource.
Using your selected company (Starbucks) write a 2-page paper supported by research that includes the following:
- Describe how the company uses technology to meet customer needs.
- Review the company’s page on a social media site and explain how it is used to provide customer service.
- Review the company’s web site. Describe how it provides customer service and meets customers’ needs. Explain how it provides reasons for customers to use it.
- What are the strengths and weaknesses of this site in providing the company’s customer service?
Your submitted assignment should be proofread for correct spelling, grammar, and punctuation. Be sure to follow APA formatting, use at least two references, and include both in-text citations and a references page.