The CEOs Challenge

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You’ve just left an all-hands meeting at your company*. The CEO was very upset at the rise of shadow IT
projects – a major indicator that the company’s internal information system has failed to meet its needs.
Because the current information system is inadequate, inefficient, and outdated, the CEO is inviting
everyone in the organization to propose a new operational, decision support, or enterprise information
system to replace it. The executives have allocated $5 million to fund the most promising idea.
This is your chance to make a difference in the company (not to mention your own career). Write your
proposal as a memo that the entire C-suite will review. Include at least these points, in your own words, to
be persuasive:
1. Identify the main functions of your proposed information system and why they are important to the
business.
2. Describe what types of data your information system will hold and how data quality will be
ensured.
3. Explain how the old information system handles the functions you mentioned, the problems that
occur, and why your information system will handle things better.
4. Offer evidence of feasibility: Show that similar information systems have been built successfully
and that they save more money than they cost.

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