Case essay question for SUPERBEE

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Eli Lily Case Questions


(1page total will be fine)case see attachment

1) Did Eli Lily pursue the right strategy to enter the Indian market?

2) Considering the evolution of the JV, evaluate the challenges that JV leaders faced in each phase.

3) How would you assess the overall performance of the JV? What did the partners learn from the experience?

4) What actions would you recommend regarding the Ranbaxy partnership? What are the implications of your recommendation? How would you implement this?

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