McDonalds

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Evaluation of Corporate Performance

The Project will involve  an analysis of a company using data from its annual report. Analyze the strengths and weaknesses of McDonalds and write a report either recommending or not recommending purchase of McDonald’s stock.

The completed report should include:

  • An introduction to the company, including background information.
  • A complete and thorough financial statement review.
  • Pro Forma financial statements (Balance Sheet and Income Statement) for the next two fiscal years, assuming a 10% growth rate in sales and Cost of Goods Sold (COGS) for each of the next two years.
  • Complete ratio analysis for the last fiscal year using at least two ratios from each of the following categories:

               a.       Liquidity
               b.      Financial leverage
               c.       Asset management
               d.      Profitability
               e.       Market value

  • Calculate Return on Equity (ROE) using the DuPont system.
  • Assess management performance by calculating Economic Value Added (EVA).
  • Review of the soundness of the company’s financial policies (e.g. capital structure, debt, leverage, dividend policy, etc.) based on the material covered during class.
  • A synopsis of your findings, including your recommendations and rationale for whether or not to purchase stock from this company.

This report should be 15 – 20 pages long excluding title page and reference page(s) using APA 6th edition formatting guidelines.  

 

Writing the Final Paper
The Final Paper:

  • Must be 15 to 20 double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
  • Must include a cover page that includes:
    – Title of paper
    – Student’s name
    – Course name and number
    – Instructor’s name
    – Date submitted
  • Must include an introductory paragraph with a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must conclude with a restatement of the thesis and a conclusion paragraph.
  • Must use at least five scholarly sources.
  • Must use APA style as outlined in the approved APA style guide to document all sources.
  • Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

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