focus groups 1

Focus Groups

Write a 2-3 page paper.  In your paper document the steps you would take to organize a “focus group” for the product you are developing for this course.

Include a discussion on:

  • Who you would invite (and why)
  • What questions you would ask (provide 5 sample questions)
  • What information you hope to gain
  • How you would compensate the participants for their time

To complete this assignment – either conduct the focus group with family or friends or simulate that you conducted the research. Write at least two paragraphs of your findings. (These two paragraphs will be counted as part of the two page assignment).

Include a cover sheet and 2-3 references.  References should be obtained through the Grantham University online library.  Only one website reference will be allowed (not Wikipedia).  Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers. 

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