discussion question 1049

Each question just needs to be a paragraph or so long. Nothing more then a paragraph.

1. You are the marketing manager for a leading coffee chain. Your company has decided to expand into China. What are some environmental factors you must consider when marketing your coffee in China? Which one of these factors would have the largest effect on the company’s marketing strategy?

2. How has technology affected marketing? What types of new technologies are organizations using to market their products and services to buyers and sellers?

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