Assignment Marketing Frameworks Marketing Theories

Assignment: Marketing Frameworks

This assignment will assess the following competency: 1. Analyze effective marketing theories and principles.

Directions: After reading chapter one of your textbook, prepare a table that lists the three marketing frameworks. In that table explain the elements of each framework. Research your table using a minimum of three scholarly resources and your textbook may be one of your resources. Be sure to list all of your resources on the reference page and also cite each of your resources, using APA formatting. (30 points) Submit your assignment to the appropriate drop box.

Submit this assignment to your instructor via the dropbox LP1.1 Assignment: Marketing Frameworks. This assignment is worth 30 points. Grading will be based on the LP1.1 Assignment Rubric.

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