usage of social media by festivals in Canada

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Project presentation (abstract, I think) 3/4 page The main idea is to present a content strategy at the end, but first, we need to do a literature review. it could go along the lines of “Social media is ever more embraced by marketers and advertisers because it is an inexpensive resource for advertising”. social media as a tool and its relevance… How can it be used by Festivals? Best usages….etc Thesis statement/ problematic 1/2 page conceptual & theoretical framework 1 page – Social media analisis (see Jarman 2014) – Engagement – Network – festival as a place – destination tourism – 2-step flow communication – Facebook – Target audience -… Some inspiration

full details ae in the word document. Use APA format

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